The next big wave of innovation just may be co-ordination services.
When you think about it, the web has given us huge amounts of data at our fingertips, but created the problem of dealing with all the options we have. Usually we want only a very few options from which to make a choice, the more tailored those options are to our needs, the better, but we are now being deluged.
Think about the co-ordination of travel needs of inner city residents and transport. Often they do not need a car much, but when they do, a standard rental is not always convenient. Enter Zipcar. Travel planning is made easier by the on line room booking systems, AirBnB co-ordinates those plans with the needs of owners of non hotel facilities that people may like, and a bit of extra cash. The list goes on.
The current “scandal” of horsemeat in Findus products in Europe, and the Jindi cheese Listeria recall in Australia highlight the frailties of food safety sensative supply chains. We have the cpability to make the whole chain absolutely transparent, every product traceable, and if we used it, the problems would be gone. The challenge is the collection, analysis and delivery of the data, co-ordinated with the need for the data.
Co-ordinating and organising all this data, seamlessly, instantly, across all your devices and locations should be a fertile field of innovation.
StrategyAudit 