Social media wombats


Like most bloggers, I watch how many people visit this site, how many pages they access, how long they stay, and how many “likes” the posts get, and it feels good when the numbers go up.

However, these superficial measures do not really mean much.

What make the real difference is how much I write gets amplified, by reposting, commenting, and the number of click-throughs to the links included that occurs.

“Likes” are generally  just passers-by, casual visitors, or “like-counters” who want you to reciprocate and “like” their site, when what you want is engagement, people who are touched or motivated in some  way by the posts.

I would rather have one of those engaged visitors than 10 who just visit and leave.  In Australia, there is an old expression, ‘Wombat”. Calling somebody a “wombat”  is rarely complimentary, as a wombat is a slow, sometimes destructive native animal that eats roots and leaves, not complimentary when you add comma’s. Most visitors to your site  that just tick the “like” button without thinking about what you have written, often not even reading it, are just “wombats”

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Branding, Small business, Social Media and tagged , , , , . Bookmark the permalink.

6 Responses to Social media wombats

  1. Pingback: Media: social, earned, or fish-wrapper. | StrategyAudit

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  4. Morten Staer says:

    How sad an existence these “wombat” must have. Trawling the net for blogs randomly clicking like on material they do not read. I have a contract with some shares in the Eiffel Tower, anyone interested in “liking” that by signing without reading……..

  5. How very true. I know because I actually read it.

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