The value of L.A.B.

LAB, Lemming Avoidance Behaviour, or simply, avoid being like everyone else.
Whilst we are in the age of the “wisdom of the crowd” there is a profound difference between that wisdom and simple herd behavior.
We are not lemmings, but so often we exhibit their behavior, following the crowd, just because being a part of the herd is more comfortable than being an outlier, unless of course, we find the proverbial cliff. Standing out from the crowd, turning left when the rest turn right, making ourselves a target, is unnatural, because it is dangerous, and deep in our brains there are the evolutionary barriers to being different. They served a real purpose when there were sabre-toothed tigers outside the cave, but as the tigers are gone, the dangers are elsewhere.
Today, the danger is in conformity, blandness, commodity, to day, you need to stand for something that others value, something remarkable, something that makes a difference to others. The absence of difference, implies lemming behavior, and I believe to be successful, LAB is mandatory.
Try it, get the adrenaline pumping, feel the buzz, and have a chance to succeed.