Old is new again.

As a kid, I built a series of model planes, mostly WW11 fighters, flown with 2.5 – 5 cc motors, on the end of a set of wires. Loved it.

I experimented  with primitive radio controlled, built a Spitfire, and put some radio gear in it, some I had scrounged from older enthusiasts, a bit I had bought, at relatively huge expense, as the only money I had was earned refilling shelves in the local supermarket , 2 afternoons a week after school. The Spit’s first flight was a disaster, literally, and it ended as many real Spits did, as a burnt patch in the grass, ending  the passion, although by that time I had started to see girls through different eyes, and the supermarket flying money suddenly had competition.

Well, a lot has changed from then, in the 60’s.

Chris Anderson, one of the great writers (Editor of Wired, writer of “The Long Tail“) and innovators, has commercialised what  are now being called drones, but are really only modern versions of my Spit, with cameras onboard, and in the case of military versions, I suspect a bit of a bite.  The stuff on his site, DIYdrones , is reviving the itch of a boy, but the 61 year old marketer is seeing enormous commercial and nefarious potential. 

It seems to me that many familiar things from years ago are making a comeback in modern form, from the VW bug, to  Malibu  surfboards, and my “spit”. Only difference is the new ones outperform the old by a geometric  factor.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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