Monthly Archives: December 2012

Flawed sales funnel metaphor

We are all pretty familiar with the typical sales funnel, wide at the beginning, narrowing progressively as you get closer to the “business end”. It is a simple, descriptive metaphor for other than an impulse or regular consumer purchase, but … Continue reading

Posted in Governance, Sales | Tagged , , , | 1 Comment

Rule of 3

There are three types of activity in any business, from the small one man service operators to BHP. Doing all the things that generate revenue, today, tomorrow, and into the future, Doing the necessary things that support the generation of … Continue reading

Posted in Lean | Tagged , , , | 1 Comment

A bigger pile of hay.

Listening this morning to a discussion about the value of a review of the GST sharing regime currently in place, a small part of the GST regime, I was reminded of the  geometric nature of the complications that arise from … Continue reading

Posted in Leadership, Management, Strategy | Tagged , , , | Leave a comment

A really good explanation of the Kickstarter process. Crowdfunding is not the new panacea for new ventures to raise money, you still need a robust business plan, the right people, and a value proposition that really works, but it is … Continue reading

Posted in Management, Uncategorized | Tagged , | Leave a comment

The forest or the tree.?

Can’t see the forest for the trees!. This is a pretty common expression, almost a cliché observing that the pressure of the detail overcomes the view of the whole. However, a tree is a part of the foundation of the … Continue reading

Posted in Leadership, Management, Marketing | Tagged , , | Leave a comment