Where has the value of Christmas gone?

Yesterday in the midst of a sizeable gathering, one person was moaning about the rip-off represented by Christmas hampers, specifically one she had received the previous day. “Full of stuff I could have bought and probably cost half as much, what a wank”

 Unfortunately for the moaner, the business that had given her said hamper was a client of mine, so I was aware of the thought, time, degree of personalisation, and genuine care that went into the construction of the hampers as a means of acknowledging the value they placed in the relationship. They did not have to give hampers, they wanted to. Whilst the costs incurred were important, the real importance to my client was elsewhere, a point entirely missed by the moaner.

It seems  my client wasted the money they spent on that particular hamper, misjudging the total lack of grace of the receiver, but hopefully she was one of a very few who failed to recognise the intent.

I can say for sure that the mistake will not be made again with that particular person.

Merry Christmas to all my readers, I cannot send you all a hamper, but I can send you my genuine thanks for coming, commenting, and generally participating in making the writing of this blog a joy rather than a labour.

Merry Christmas.



About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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