Lead recycling

“Not now” is a response sales people receive all the time, question is, does it mean not now, or not ever?

When sales people hear the words, they have two choices:

    1. Ignore the brush off, and keep at it
    2. Asses the lead for any long term value, and if it is there, put the lead back into the lead  “carpark” for review at a later date, or for when something happens to give the opportunity to reconnect with the prospect.

Taking the first option is rarely the best, it just gets annoying, but persistence in continually recycling leads, adding to the store of knowledge each time, is a bit like continuous improvement in a factory, part of an ongoing cycle that delivers performance.

Any lead is hard to find, turning that lead into a prospect is not a one-off exercise, it is a process that can have many twists and turns, that can now be significantly automated.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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