A huge PR problem.

Problems need a better PR agency, everybody hates them. The bigger the problem, the greater the angst, the higher up the enterprise the problem has currency, the more important it seems to become.

However, when you think about it, problems are the catalyst for creative thinking, questioning of the status quo, seeking alternatives, considering the unconsiderable, and looking into the dark “corners” of behavior.

All good stuff, all potentially leading to new and better practice, evolved business models, and new products, so why do problems get such bad press when they stimulate all this good stuff?

Clearly, they just need better PR.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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