SME’s cannot afford to spend money on traditional media, and after all, it is now far from the only option, so why would they?
Facebook is the first stop of most, predictable I guess with almost a billion users, but the environment is all wrong for many, as it enables a social digi-conversation not a commercial one.
If you need a commercial conversation, Linkedin is way better, with 150 million users, 50% of whom are businesses. So, if you have a B2B service, Linkedin is a real option, often overlooked.
In this terrific post, Shelley Kramer gives some very useful “how to” tips.