SME marketing

SME’s cannot afford to spend money on traditional media, and after all, it is now far from the only option, so why would they?

Facebook is the first stop of most, predictable I guess with almost a billion users, but the environment is all wrong for many, as it enables a social digi-conversation not a commercial one. 

If you need a commercial conversation, Linkedin is way better, with 150 million users, 50% of whom are businesses. So, if you have a B2B service,  Linkedin is a real option, often overlooked.

In this terrific post, Shelley Kramer gives some very useful “how to” tips.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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