The Challenge of Analytics

We have access to huge amounts of data, “Big Data” in current parlance, but wading through it all, and finding the few insights that will make a difference is a task our fathers really did not have, it is the tail side of the coin, the head being the value of the insights, and definition of opportunity that can be extracted.

What we think about the huge amount of data available is a bit conflicted, we understand we need it all to be competitive, but the task of aligning organisations to extract and leverage the potential  in the data is a real challenge, one that often our organisations are not up to.

“Competing on Analytics” is one of the emerging bank of literature that  highlights the challenges and opportunities of not just crunching the numbers, but using them to win. 

William (W.) Edwards Deeming, father of the continuous improvement revolution,  had a wonderful saying ‘In god we trust, all others bring data”. It says most of it, but just does not address the challenge of gaining insight from the tsunami of data being produced by the digital revolution, something he did not have to take into account.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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