Rocking horse syndrome

I observe lots of activity in all sorts of enterprises, public and private, see KPI’s set and met, initiatives announced with fanfare (and in the case of the NSW Government re-announced)but little of any value seems to be happening.


Enter the Rocking Horse syndrome.

Lots of activity, failure to make any useful progress, but sometimes it keep the kids happy, for a while anyway.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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2 Responses to Rocking horse syndrome

  1. colinsander says:

    Way, way too familiar! Not sure if is tied to the need to be seen to be busy and doing things, or whether it is linked to the all to common abysmal ability to make real decisions that lead to achieving positive outcomes.

    … or both.

    • I think both, plus a deep sense of risk aversion. Anything that could under any circumstances be seen as controversial, or having a firm view by which you are prepared to be judged, is to be avoided in the interests of personal “safety”.

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