People are always looking for answers in their lives, whilst mostly not being in a position to frame the question sufficiently to enable a search as specific as one on Google. It is a factor in our lives that contributes to the context in which we live where we go, who we interact with, what we buy and where, what we think of our jobs, partners, and future for our kids.
It is not too much of a stretch to think that a picture of these things can be built over time by a personalised version of the search and browse capabilities now available to us. It has been called the semantic web, web 3.0, and a bunch of other things, but it is really a bank of information about us, evolved by emerging AI that reflects out lives.
Imagine you were walking down a street, near a car dealership with a new French model, your semantic web planted in your device knows you like French wine, your current car is due to be changed, you favor sweeping lines in design, your kids have left home, so there is some money in the bank, you always hankered for sporty, a bit “left field” experiences, and you have a bit of time before the appointment that brings you to this location. Bingo, a personalised invitation for a cup of coffee, and a chat about the new model comes to you from someone in the dealership vaguely linked to you via a social network.
It is only a small jump away from where we are now, but changes the way the marketing process will work.