Innovation and sex.

Bet that got your attention………

Successful Innovation is almost always the end result of many experiments, resources expended that deliver no result, lots of huffing, puffing, moments of excitement, and from time to time great let-downs.

Just like sex.

And just like getting pregnant uses millions of sperm, with only one getting the prize,  so does innovation require the expenditure of lots of resources to just get one “home”, and that one makes all the rest seem irrelevant. 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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