Marketing is a verb!

A Verb,  a word that is something that describes an action, like work, run, achieve, but often, unfortunately when marketing is the topic of conversation, words such as complicate, confuse, dodge, unmeasurable, and such can be added. 

Seth Godin sees marketing as a series of concentric circles, the closer to the centre, the more objective and product benefit focused the language becomes, and it is a very simple, but insightful way of looking at it. 

Successful businesses in the future will see the practice of marketing take on a few common characteristics that have the action aspects of the verb:

    1. Measurable
    2. Accountable
    3. Customer centric
    4. Transparent
    5. Motivating
    6. Innovative
    7. All encompassing
    8. Engaged

What have I missed?




About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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