Here comes the future of design

3-D printing has been around for a while, extraordinary technology evolving rapidly offering many “Oohh, Arrhh” moments, as we saw various items like wrenches, and skeletal joints being “printed” as working models. The technology is now going further, watch here for a look at an exhibition in Paris that is simply fantastic, and an interview with one of the brains driving the development.

7 years ago I watched astonishing designs being done using “Solidworks” software by an SME client in the plastics industry. The software offered 3-D design and animation functionality that was beyond anything I had seen to that time, and seemed to take the  product development process of physical products, in this case complicated closures, by the scruff of the neck. It completely changed the drivers of the product design and development model that had been in place.

Now attaching this stuff to 3-D printing enables working models to be built in prototype as they are being designed, at a cost that is almost to the point of being irrelevant.  

The pace of change is still accelerating, what are you doing to consider how to stay ahead of the pack?

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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