This new avenue to live broadcast, as distinct from posting a video on Youtube, seems to me to be a game-changer.
Social media lives by interaction, engagement, that is what gives it its power, and to be able to go live to an audience, even if it is just your own family at first, offers the opportunity for the networking capacity of social media to accelerate at a logarithmic rate.
For a while I have wondered at the task facing Google competing against Facebook, which has an established base now of a billion, they have built formidable barriers to exit and entry, but “on air” could just change the equation.
The momentum seemed to be moving slowly towards Google, but this innovation will give it a great big shove, particularly in the light of the facebook IPO, with the shares currently being traded at 10% less than the issue price, and 25% below the peaks reached on the big day. There appears to be a healthy dose of cynicism that has suddenly emerged as a result of the obscene amount of wealth facebook insiders have skimmed, whilst the gullible have done their dough, and this cynicism can only assist Google+ build some much needed competitive momentum.