Pivot to innovate

Nick Hortovanyi’s blog led me to this terrific short video on the “Pivot” a concept  articulated by Eric Ries in his book “Lean Startup”.

The notion of the “Pivot” has always been there, I have seen it many times, and the willingness to fail,  learn from the failure, and go again is the foundation of innovation success. However, it took Ries to articulate it so simply in the book, and to then make it more accessable by offering the examples in the video.

Everyone who has successfully brought an innovation to market, has project managed a successful commercialisation, or is responsible for a continuous improvement process will see bits of their projects in this notion of a Pivot.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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