Social Media is just the tool.

Like Theodore Levitt’s old adage of marketing that people don’t buy a drill, they buy a hole, so it is with Social Media.

Social media is the tool, it can be used badly, effectively, creatively, and efficiently, like any tool, but it is the impact of the tool, the outcomes it delivers,  that really matter.

The social  media experience is the tool, the benefit is delivered by the effective use of the tool in the right circumstances.

The building of a SM presence that encourages people to order and pay on line, or signal preference, or interact in some other way, one to one, that delivers something both parties value is the benefit SM has the potential  to deliver, but it is not easy, in fact, it is really hard to do well.

Having a 1000 friends on facebook is pretty pointless, the benefit comes when those “friends” act like real friends, and give you something you value, just because they can.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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