Monthly Archives: March 2012

Your “elevator pitch”

If you cannot state your mission in a very few words, perhaps less than 10, able to be expressed in 30 seconds, the time it takes for a ride in an elevator to the 30th floor, where the big boys … Continue reading

Posted in Communication, Leadership | Tagged , | 2 Comments

Will Moore’s Law work for renewable energy??.

Will Moore’s Law, validated over nearly 50 years in digital technology development,  also apply to renewable energy? This notion has interested me for a while, and it seems that  currently our consumption of fossil fuel is a mirror image of … Continue reading

Posted in Change, Strategy | Tagged , , , | Leave a comment

Fight the war or sell the bullets?

 The truth of wealth creation in the gold rushes, is that it was the blokes who sold the shovels, beds, grog, and horses who got rich, not the individual miners, with the odd exception for the really lucky ones. It … Continue reading

Posted in Customers, Marketing | Tagged , , , | Leave a comment