Common language and common understanding.

In a recent negotiation, a good faith, and non confrontational negotiation conducted in English between one of my clients and a prospective investor from East Asia who spoke virtually fluent but non colloquial English, we suffered from a misunderstanding emerging from differing cultural interpretations of the same words.

We discovered, again, that communication is only completed when the intention of the speaker is clear and unambiguous to the receiver of the words. It is very easy to assume an understanding of the meaning of a word or phrase, simply because they register. 


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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