Strategy leads to action

I am a strategist, with a marketing background, so sometimes the expectation is that there will be a lot of talk. 

Often, and too often with many of those I see, that is the case.  Talk, talk, talk, and talk.

However, a strategy discussion  without concrete action plans, and performance measures against those plans is not strategy, it is wishful thinking, perhaps delusion.

If you want just to feel good for a while, keep talking, but if you want to really achieve something, the hard work of implementation needs to be undertaken, so get out there!


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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