Monthly Archives: February 2012

8 Questions for business planning.

   Which customers? Which markets? What is the vale proposition? What are the processes that are required to deliver the value proposition? What capabilities are required to deliver the strategy? What technology is required to deliver the strategy? What are … Continue reading

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Open Vs Closed systems scorecard.

The world is full of paradoxes. Apple, the ultimate closed system is now again, the worlds most valuable company, but was started by two blokes, one of whom was, and remains an advocate of open systems, Steve Wozniak, and the … Continue reading

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Porters strategy do and don’t list.

Following up the post yesterday commenting on the changes the net has wrought in relation to Michael Porters ideas about substitutes. It seemed useful to add links to two useful articles by Joan Magretta, who has written a book on … Continue reading

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Porter’s analysis revisited.

Michael Porter transformed strategy development 30 years ago by  asking two simple questions: What are the drivers of industry profitability? What are the drivers of profitability of an individual firm in an industry? He then  provided a framework to analyse … Continue reading

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Social media code of conduct.

The risks, as well as the benefits of social media Social media are now slowly becoming recognised, particularly as the list of companies who “should know better” gets longer.  Given the potential for social media to trash a brand built … Continue reading

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Operational design paradox.

It seems paradoxical  to me that the most successful company on the face of the earth over the last decade, one that has been successful because of their astonishingly good product design, have not leveraged that innovative capacity into their … Continue reading

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Brand promiscuity

The net has changed everything. In the “old days” consumers brand choices were made from a small pool of acceptable brands that was defined by experience, limited access to detailed information, and advertising. Once a brand had been purchased, the … Continue reading

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