Sell the frog.

 Successful stories are always greater than the sum of their parts.

Great stories engage, enlighten, inform, and inspire, so to dissect the sum to explain the parts may seem easier than selling the whole thing, but it usually does not work. Telling the big picture, the big idea, the big picture, is a key to selling.

Try describing how a frog jumps to someone who has not seen one jump by dissecting it. You can describe the long legs, musculature, power to weight ratio, but that does not help much, better to show them the frog jumping.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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