- Which customers?
- Which markets?
- What is the vale proposition?
- What are the processes that are required to deliver the value proposition?
- What capabilities are required to deliver the strategy?
- What technology is required to deliver the strategy?
- What are the organisational enablers of the strategy?
And most importantly,
- How do we engage our people to participate in the definition of all these, then in the delivery, management, and improvement steps that follow?
Pretty simple really, or how enormously complicated, challenging, and ultimately rewarding, depending on how deeply you think about the list