“2 X 1” strategy matrix

A variation on the classic Boston Consulting model of product portfolio management the classic 2 X 2 matrix, dogs, cows, stars, and, and, and, everybody forgets the fourth category. Usually it is depicted with a “?” in the matrix, and records those  projects that are attractive, but where there is little competitive skill you can bring to bear.

Make it easy, just cows, dogs, and kids!

You milk your cows,

Lose your dogs, and

Invest in your kids.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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