What are we assuming?

Assumptions are the backbone of all strategic initiatives, indeed, most day to day activity. Often these assumptions are implicit, they  make sense, we do not even question the assumption, by default they become as good as a fact.

Really good strategic and design initiatives turn assumptions into facts by finding supporting data, and in the absence of the data to make an assumption a fact, it remains an assumption, subject to continual scrutiny.

A really useful first step in any planning process is simply to ensure that any assumptions are exposed for what they are, assumptions, subject to change in the face of new information .

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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3 Responses to What are we assuming?

  1. Lyn says:

    I have given the bird to reading lists. *Twitters madly* 😉

  2. Allen says:

    Thanks Lyn, a terrific article, now I will also have to go back and also re-read the HBR article referred to. New Scientist is not generally on my reading list, but some of the stuff they publish is of great interest to a simple old marketer like me. Cheers

  3. Lyn says:

    Hi Al, Along the same theme, you might find this article by New Scientist interesting: http://bit.ly/vQCEtZ Cheers! 🙂

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