Most acknowledge that the future will be different from the past, so why is it that we seem determined to manage our way to the future by repeating the recipes of success from the past.

Future success relies on doing things differently, and this is uncomfortable, unpredictable, and unnerving, so avoided by most.

Kodak missed the development of the digital camera, despite inventing it, Nokia missed the development of the “smartphone” while a runaway market leader, all the large PC companies missed the development of the direct sales model until Dell had tied it up, Detroit missed the consumers cry for smaller, fuel efficient cars that were reliable until bankruptcy loomed, and Apple continues to clean up by reinventing categories,  and everyone else just follows them into the mobile consumer markets that they pioneer.

It is the equivalent of driving along a bush track by looking through the rear vision mirror, eventually you will crash. Only by looking ahead, and navigating a path less well marked can you take a leadership position, and that requires some “Unlearning”.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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