Business planning rethought

Writing a business plan is usually a priority in business, some do it well, some do it poorly, but what most do not do is write a business plan that evolves.

Effective business planning considers the long term context in which the business operates, and how the resources are to be allocated against the priorities, but shorter term, most tend to be fixated on a period, and the plan becomes a “set in stone” folder articulating financial outcomes that are as often as not wishful thinking, and in which all but the short term tactical stuff is dismissed as “too busy right now”  to do.

Really effective planning engages with the reality of the environment right now, considers how the  longer term direction will be impacted, makes judgments about emerging trends, and marshals resources and capabilities .

So, in summary to be effective:

Revisit the plan often

Reevaluate the risk assessments

Experiment and evolve.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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