Brand building checklists

Building a brand takes time, resources, and determination, but more importantly, insight. Whilst it is impossible to break insight down into a checklist that is useful for all situations, picking the brains of  experts is always useful, and provides if nothing else, a menu to start the thought process.

Finding the right expert is usually a problem, there are many touts, too few experts, and brand building results are cumulative, and often not obvious inside the payment cycle for the touts.

However, there is lots of pretty useful stuff around that can offer thought starters, amongst the best of them is offered by David Aaker. This post of David’s on the ways to create barriers to competition,   and this one on the components of a great brand, taken together provide an excellent list of factors that demand some consideration.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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