Peter Drucker often condensed seemingly complicated concepts into pithy quotes of the blindingly obvious.
One I came across the other day is “There is only one profit centre that counts – customers”
It seems this statement of the obvious is often lost in the razzle dazzle of bullshit and self serving, non value adding nonsense that inhabits many organisations.
Next time you are faced with a pile of the aforementioned internal stuff, ask yourself a few simple questions:
“what would a valued customer think about all this?
“Would my customer see this as an activity that they are prepared to pay for?
“How does this impact on my customers experience with the product and organisation?
Pretty simple questions, but answering them and acting accordingly will radically increase the productivity of your marketing expenditure.