The most important profit centre

Peter Drucker often condensed seemingly complicated concepts into pithy quotes of the blindingly obvious.

One I came across the other day is “There is only one profit centre that counts – customers”

It seems this statement of the obvious is often lost in the razzle dazzle of bullshit and self serving, non value adding nonsense that inhabits many organisations.

Next time you are faced with a pile of the aforementioned internal stuff, ask yourself a few simple questions:

 “what would a valued customer think about all this?

“Would my customer see this as an activity that they are prepared to pay for?

“How does this impact on my customers experience with the product and organisation?

Pretty simple questions, but answering them and acting accordingly will radically increase the productivity of your marketing expenditure. 

 

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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