Innovation by combination

Innovating a business model usually is about finding ways to put elements of a service delivery together differently, these days it is usually also about combining technologies to deliver an outcome that would have been impossible without both the technology and the new combination.

In the US there is a new car sharing (as distinct from rental) service, Zipcar, growing very rapidly by delivering a car-share service without the frustrating paperwork, queues, and uncertainty that is present currently in car rentals.

Simply join, and receive a “Zipcard” which activates a reader on the windshield of a Zipcar, updates your account, records mileage and location of the car, and opens the doors so you can get in and drive away. You can just turn up at a depot, or reserve over the net or mobile app, no paperwork, no hassle.

Suddenly, inner city living just got a whole lot easier!

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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