“Dad Dancing”

 What a great term, coined by Euan Semple, to describe the phenomenon of older (largely) male senior executives pretending they have “got” social media.

Like many others, I spend a lot of time trying to persuade people of the value that can be generated by intelligent use of social media, most of those people run enterprises, and usually reluctantly can be persuaded to put a modest amount of resources into SM, often I think because their golf partner was telling them on the 19th last week that he has been able to cut the advertising budget by 50% by using SM.

Anyway, they become superficially engaged, in their hearts thinking this social media stuff is just their almost adult children behaving badly and then for some inexplicable reason, posting the footage on face book.

The term “Dad Dancing,” perfectly invokes a picture of the gyrations and uncoordinated usually frenetic and short term activity that emerges from such a conversion.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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