About the most commonly asked question on the net is how to make money,” how do I monetarise this great idea”?.
To my mind, it is the wrong question. The right one is “How do I deepen the relationship of those who are attracted by the great idea”?. When you have made the relationship worth having for the other party, it will become evident how to make money from it.
It is analogous to asking “Have you “monetarised” your telephone”? Answer: Probably not, because at least on the surface, you do not make money from it, the phone is a tool to communicate, but remove the phone system in your business for an hour, and reconsider if it is monetarised or not.
Social media is no different, it simply a means of communication, so why the never-ending question about how to monetarise Social media? Answer: Because most have not thought about it as a communication tool, a means of connection, engagement, so they default to SM as a cash register.