Sharing “content” is the lifeblood of social media, as well as the older disciplines of collaboration, successful negotiation, leadership, even blue collar engagement on the factory floor. With a bit of tweaking the ideas contained in this post from Social Media Examiner work well in all the situations I can think of.
Humans are social animals, that is the way we function, so it should come as no surprise that sharing is an effective strategy to do everything from engaging strangers to become friends, to success in the workplace, and our cutting edge intellectual pursuits.
StrategyAudit 