More on QR codes

 A while ago I wrote a short post about QR codes, saying I thought they had the potential to change the way we think about marketing.

Subsequently I came across this post and video on the Social Media Examiner site, that adds to that view, and having seen them work at a trade show a week ago, as a means to capture information off the name tags of attendees, I am even more of the view, that here is something genuinely new, not just a refinement or divergent use of an existing technology.

An update from July 2013. QR codes seem to have stalled, the potential seen by marketers, myself enthusiasticly has not come to p[ass. This post by Marketing Charts details a report that looks at the numbers, and concludes that QR codes are perhaps a failing tool in the marketing arsenal.   I for one am having a bit of trouble with the conclusion, somewhere, we have missed an opportunity.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Marketing, Small business, Social Media and tagged , , , , . Bookmark the permalink.

1 Response to More on QR codes

  1. Pingback: Mobile Visual Search, MVS for short « Strategyaudit's Blog

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s