Can Google do it?

Googles purchase of Motorola poses an interesting management challenge.

To date, Google has been a producer of software, an intellectually intensive  activity that can be accomplished anywhere the brain is located.

Manufacturing is a different beast.

Suddenly you have factories, supply chains, unions, fragmented regulatory regimes covering OH&S, environment, waste, and a myriad of other stuff that sometimes seems designed to ensure you drown in red tape. What a difference!

This will stretch Google’s leadership and culture, as any manufacturing executive will tell you, it is not as easy as it looks.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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