9 reasons your advertising is irrelevant

The link here is to the Social Media Examiner site, probably the best commentator on things “social media” amongst the thousands out there, offering 9 reasons why content does not get shared, emerging from some useful research.

Thing is, as I read the list, it is not just about  the leverage offered by social media, it is about marketing generally.

All the 9 reasons can also  explain why your brand has little relevance to a consumer, refuses to “stick” despite the huge advertising budget, and just gets missed by busy consumers.

Make sure you have a look at the Volkswagen ad in the post, sure to bring a smile to the face of anyone with a heart, it also ranks in the top 10 viral ads, according to the number of on-line views.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Branding, Communication, Marketing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s