Tesco and social media marketing.

Tesco is the leader in the field of retail social media marketing, as noted in the past, but have really outdone themselves with this experiment  with a virtual store in railway stations in South Korea.

The speed at which innovations are being tested, and if implemented is increasing, but usually we would expect a smaller business to be sufficiently agile to try some of this stuff, but Tesco is building a really impressive track record.

Australian supermarket retailers are in the dark ages by comparison, although some of the smaller food service retailers are starting to move with location and coupon promotions, but I would expect Coles particularly, now managed by a veritable cricket team of ex-Tesco Poms to  make the running amongst the big boys.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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3 Responses to Tesco and social media marketing.

  1. Pingback: Consumers and FMCG retail control | StrategyAudit

  2. Pingback: Retailer advertising | Strategyaudit's Blog

  3. Pingback: Worlds best digital marketing campaigns « Strategyaudit's Blog

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