New verb: To “Rupert”

Rupert Murdoch’s refusal to accept any responsibility for the behavior of his staff in tapping phones to get stories, was grand farce. Did he pay the pie-chucker?

When compared with the actions of the MD of Arnott’s some years ago when there was a poisoning scare and he was televised throwing boxes of biscuits into a dumpster, and Toyota MD Akio Toyoda recently fronting US congressional hearings to accept full responsibility for the recent Toyota quality glitches, and many others, Rupert’s gutless display leads me to a new verb.

To “Rupert”

This describes the situation where the one clearly in charge points at various and varying underlings and says “them, not me”. In all probability, those poor underlings accept the charge, as it appears young “Becky” has, in exchange for either “be quiet” money, or keep “your job” choices.

I think we can have some fun with this.

My local council, Burwood, is currently doing a “Rupert” on the approval in 2002 of a very dodgy DA, and the associated transfer of public land.

There is a bit of “Ruperting” going on in the Liberal party in relation to the support of the Howard Government of an ETS

The airport train yesterday was cancelled without notice, leaving hundreds of very disgruntled train passengers (me included) waiting for almost non existent buses out on Elizabeth Street to take us to the airport. I wonder if the new transport minister will do a “Rupert” today and blame the previous government?

Well, at least I like it!

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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One Response to New verb: To “Rupert”

  1. Phil Jackson says:

    I like it….

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