Facebook & Skype, the “twins of free” meet old economy

The fun and games predicted are starting!

Facebook has added Skype to its services, in an expanding collaboration with Microsoft , and in response to the competitive threat of to Facebook by Google+ launched recently.

This collaboration will not make the integration and building of a commercially sustainable Skype by Microsoft easier, if anything it will add complication, because the fit between facebook and Skype seems so logical, and culturally much easier than the fit with Microsoft, and the twins may just turn on the parent, leaving Microsoft again out in the cold having funded the party.

Time will tell if there is any parallel between this set of deals and the humbling fiasco that was the recent divestment of Myspace by News Ltd, an instance where the cultures of  an “old economy” business trying to transform itself and taking a bath in the process,  although it seems pretty amazing to put Microsoft into the “old economy” bucket, but culturally, that is where it belongs.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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