Brands as patterns

Brands are not uniform things, they are an amalgam of all sorts of contributing factors, patterns of attraction, that together make up an experience.

People recognise and relate to brands in a very personal way, and in the age of net communication, the opportunity to build and leverage from the notion of brands as patterns of behaviour and preference is building daily. People have friends who are all different, but looking behind the people, there will usually be a few common denominators, education, interests, a particular point of view, something that binds them together that may not be immediately obvious.

The brands people choose to engage with are no different to the people they choose to engage with, they contain a pattern of characteristics that is attractive.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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One Response to Brands as patterns

  1. Pingback: A measure of brand maturity. | Strategyaudit

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