Product optimisation challenge

When a product is at the point of being launched, or upgraded, the last minute improvement, cloaked as product optimisation, is often a stumbling block.

Two points about product optimisation:

    1. It is better to have a good product today, learning about the dynamics out in the marketplace, than the promise of a great product tomorrow.
    2. Once a product has been launched, the improvement process should never stop, just because it may be successful in the market, although the temptation is to move to the next challenge.

This seems to hold as true for a simple widget, as it does for  complicated, technical products, and web based products.

Optimisation is a constant challenge for all products, but here are 10 rules from the Silicon Valley Product Group, a very successful VC outfit, that holds true for them, so should contribute to your thinking for your widget.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Innovation, Strategy and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s