Invention or innovation

These two terms are often used interchangeably, but have a different meaning that I have mumbled about from time to time. This post on the PARC blog in response to Malcolm Gladwells article in the New Yorker is terrific articulation of the difference.

“Simply put: “invention” is the manifestation of an idea or creation of something new. It doesn’t become an “innovation” until it’s applied successfully in practice”

Gladwells article examines the often told story of Steve Jobs visit to PARC where he saw the work being done by PARC scientists on user interface and early mouse, and raced back to the Apple garage, changed the direction of the development programs, and brought the first Macintosh to the market. 



About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Innovation and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s