The core of innovation

How easy it is to believe that the only thing needed for a successful NPD&C process is assets, money, people, time, capabilities, market position, and so on, but how often is it that the real innovations emerge from places where these benefits are absent.

On those occasions, the element that makes it all possible is insight.

Apple, Google, Amazon, Zappos, Intel, Skype, Hewlett Packard, Cochlear, et al all evolved from a position of great insight by passionate people, and little else. 

So which is the most important component, the core of innovation?

Passionate insight, by a mile.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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One Response to The core of innovation

  1. Pingback: The “P-word” simile | StrategyAudit

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