Something old is new again.

It is a bit ironic to think that in the midst of the information revolution that is surrounding us, that we are in some ways reverting to the ways of pre-agricultural humans.

Bit of a stretch? Just think, pre-agricultural humans lived by what they knew, where the water was, how to track an animal, then kill, dress, and cook it, which plants were edible, and so on. There were no personal possessions, everything was shared, and the group succeeded or failed  by group effort and their relative position in their environment.

We moved away from this collaborative model as we started to grow things and gain possessions, but in the information revolution we are going through now, perhaps we are going back to some of the foundations of what made hunter-gathers sufficiently successful to evolve into us. 

If this is the case, maybe we should be looking at the social and organisational behaviours that made hunter gatherers so successful. Forget the strategists, bring in the anthropologists.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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