Which is the chicken, and which is the egg?

Does the technology that enables stuff to be done come before the creativity to figure out what to do with it, or does the creativity drive the innovation in technology. Who really knows, and it probably does not really matter, fact is that they feed off each other.

The iPad started a revolution that not only spawned a host of imitators, but a new industry, “Apps” which will turn over 10 billion this year, from a standing start 2 years ago. Just astonishing, but the innovation has only just started.

Publishing has been changed forever by the web, although many publishing companies have still to come to terms with this, but if ever the current e-book revolution we are now used to was not a death knell for traditional publishing, this one is, demonstrated in this short TED video by Mike Matas

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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