Social media is not free, so chase a return!

There may be no charge to post stuff onto social media platforms, but if you are running a business, and people are using  the time and resources you have paid for, by definition, there is a cost, even if it is an opportunity cost.

Many businesses I have seen just react to social media use by employees by banning it, usually with a spectacular lack of success, others just ignore it, accepting the time spent as a hidden cost in their overheads, only a few have seen the hidden value.

Surely it would be better to set out to harness the resources that are going to be consumed anyway in such a way that they deliver some value.

Here is a list of ideas, feel free to add to them:

    • Set up a social media intranet to:
        •  harvest new product and improvement ideas,
        • customer service success stories,
        •  problem/solution discussion threads for company centric problems,
        • a virtual “water cooler” discussion forum on just about anything on employees minds,
    • Encourage consumer/customer contact with individuals in the business
    • Offer product usage tips, recipes ideas, to consumers, allowing them to respond and build a community
    • Report on company activities outside normal trading, and seek stakeholders feedback on how they went
    • Ditto for activities of employees away from work
    • Add personal stories about being an employee, supplier, customer or shareholder, personalise the place.

Add your own to the list, I suspect it could go on for pages.





About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Collaboration, Marketing, Small business, Social Media and tagged , , , . Bookmark the permalink.

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