Scenario planning deserves a rethink.

Scenario planning was a popular tool 20 years ago, but seems to have been supplanted by other tools, and priorities, or forgotten. In an increasingly unpredictable world, it makes sense to step back, and consider a range of perhaps unlikely scenarios, after all, those doing budgets in early 2008 when oil was $45 a barrel would hardly have predicted it would be $145 just 9 months later, then drop  back under $100 almost as quickly, or that The gulf of Mexico would become an oil bath,  and more recently, that a single persons protest in Tunisia would start Egypt on the rocky road to democracy, followed by the riots and perhaps revolution in Libya, that an earthquake would lead to a tsunami and nuclear “incident” in Japan, what else can happen?

Stepping back, and using the tools of scenario planning, identifying the fundamental drivers as an input to your own planning makes more sense now than it has for 30 years.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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