The value of forced isolation

This note is being written on a plane, somewhere over Asia in the middle of a long flight to the UK to see a few who can contribute to my store of knowledge, and hopefully I to theirs.

It is a time of few distractions, the phone is off, nobody at the door, no meetings scheduled,   email is off, just head-time.

Amongst the stuff put aside for such moments is this note from Paul Graham which I think highlights a basic challenge faced by “knowledge workers,” those of us whose contribution is measured by something other than volume of output, the time in attendance, and the appearance of “busy”. It is also a significant challenge for those who are supposed to lead us, rather than just manage our output.

So if you are a leader, I encourage you to apply my rule 1 of marketing: “see it from the other blokes perspective”, next time you find yourself feeling inclined to call a meeting that involves others who work to what Paul has called “makers time”.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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