Viral marketing, not so hard?

Bosses, often  with no idea of marketing, and the social networks and how to engage them seem to be increasingly  thinking forget the TV, (good idea that in most cases) “just make a silly/funny/outrageous video, and it will go viral”.

Voila, marketing success at little cost, up go the profits.

Wish it was that easy, if it was, everyone’s’ creative baby would get a million views on U-tube, but it only happens to a few.

The basic rules of marketing and communication still need to be respected. Identify a problem for a group that your product solves better than any other, demonstrate the solution, praise the value, and build a relationship between the user and the product.

Making a video of cats that look like Hitler and dancing babies only work very occasionally, then usually only once, so be relevant. Take a look at the “virals” in Tom’s narrative of his cartoon in the link, they work!

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Communication, Marketing, Social Media and tagged , . Bookmark the permalink.

2 Responses to Viral marketing, not so hard?

  1. Pingback: Social media ad targeting. « Strategyaudit’s Blog

  2. Peter Wright says:

    I found your blog by following the link in your “longest post in the string” comment in the Linked In discussion – eMarketing group.

    The orabrush example was wonderful, thanks for sharing.

    I will be back.

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